The 32nd Shenzhen International Toy & Education Fair
Guangzhou International Toy & Hobby Fair

New venue, New opportunities in Shenzhen

6 – 8 March 2020 Shenzhen, China APPLY YOUR BOOTH

Welcome to Toy & Edu China 2020

New name, New venue! (formerly Guangzhou Int'l Toy & Education Fair)


2020: We are moving to Shenzhen, China!

Toy & Edu China (The 32nd Shenzhen International Toy & Education Fair) will be held on 6-8 March, 2020 in Shenzhen World Exhibition & Convention Centre, a brand new world-class venue with upgraded exhibition spaces, services and bigger crowds.

As the largest toy fair in South China, Toy & Edu China is a one-stop platform for global insiders to demonstrate and promote new products and innovation with rising world reputations. The 2019 show successfully attracted 60,508 buyers form 66 countries and regions, and 1,162 diverse exhibitors, covering total 100,000 sqm in 8 Halls.

Know more about Shenzhen's arrival & stay

New synergy of Toy, Baby & Licensing fairs


Concurrent with Baby & Stroller China and the new Licensing China, 2020 fairs will exhibit more diverse product categories, forming the most powerful social hub of toy and baby industry professionals. 


Baby & Stroller China (Shenzhen International Stroller, Mother and Baby Product Fair)

Licensing China (Shenzhen International Licensing & Licensed Product Fair)

News & updates

Exclusive benefits for all pre-registered buyers are now available. 

Information for visitors

Go check out the travel kit we tailored just for you! It has all the Shenzhen Travel Wisdom you need.

Arrival & Stay

World-of-Play seminar's preparation is in full swing! Richard Gottlieb (CEO of Global Toy Experts, USA) and Simo Hämäläinen (Senior Vice President, Brand Licensing of Rovio Entertainment Ltd, Finland) have confirmed to be our speakers. Check out their bio in below.


Participants' comments

I’m looking for STEM products and educational products. This fair is pretty good in meeting my sourcing needs. Here you can also meet the manufacturers directly, so it’s better for customisation.

This fair is amazing because it has a very wide spectrum of exhibitors. Compared to other fairs , I feel there’s a lot more innovation here. The fair has definitely improved in terms of exhibitors, product range, quality and innovation.

The majority of the exhibitors here are manufacturers instead of agents, they are really efficient and flexible in satisfying my sourcing needs. I used to visit other China fairs throughout the year, but now I only attend the Guangzhou show.

Although there are other toy shows in other cities in China, this show is larger in scale. There are more exhibitors, more products on offer and more innovative products, so I prefer to visit this show for sourcing.

The China market has become a must-attend for any business. The spending power of the middle class in China is nowhere else in the world can match. There are good quality buyers here, from Africa, SE Asia, Middle East, Russia, India and even Japanese buyers.

All the time our booth was busy. There is serious interest in our products from genuine buyers and definitely been interest in us as an overseas brand. The International Zone is the perfect place for as it attracts our target buyers.

This show serves as an effective platform for licensing promotion. It was a great that some top retailers including Toys“R”Us and Walmart came to talk with us. This show really helps new brands to expand in the China market quickly.

This is my first time to the show as I know this is a major trade event in China with many buyers attending. As a newcomer to the show, I find the scale impressive. We had a busy show on the first day with buyers from different countries.

The type of buyers are diverse as they come from every sales channel. It is the top event in China for the domestic market, so we come every year to meet our customers. The show is at a perfect time for us to showcase the latest products.

The visitor flow is high, we already welcomed nearly 500 customers in 2 days. We got in touch with more new customers this year. I found the show this year have become more international with more quality exhibitors and overseas buyers.


Take part in Toy & Edu China Now

For exhibitors

All information about your presentation at Toy & Edu China.

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For visitors

Tips for arrival, stay or opening hours can be found here.

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For journalists

Here you can find your contact as well as press releases and photos for download.

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