Guangzhou International Toy & Hobby Fair
6 – 8 March 2020 Shenzhen, China APPLY YOUR BOOTH

About Toy & Edu China


The first edition of Toy & Edu China was launched in 1989.  The scale of the fair has expanded almost 10 times over the past quarter century.  It has attracted many multinational and domestic corporations’ attention, the exhibit space has reached 100,000 sqm of exhibition space in 2018, concurrently held with Baby & Stroller China. In 2020, we will move to Shenzhen World Exhibition & Convention Center,  we are welcoming you to join again as the must-attend sourcing event to meet buyers, manufacturers, distributors and suppliers in the industry.

Facts & figures

Exhibition date 6 – 8 March 2020
Exhibition venue Shenzhen World Exhibition & Convention Center *New venue
Exhibition space 100,000 sqm* (2019)
Number of visitors 60,508* from 76 countries & regions (2019)  
Number of exhibitors 1,162* from 9 countries & regions (2019)

* included 10th Baby & Stroller China figure

Special zones

Pre-school Amusement Play-set Zone

Exhibitors from all parts of China demonstrate various kinds of pre-school amusement play-set and playground facilities, which lead a remarkable success of popularity.

Animation and Character Licensing Zone

Innovative breakthrough always brings new ideas to the toy industry, and offers enormous benefit to animation and licensing business. Animation and Character Licensing Zone is a meeting place for aggregating many new and well-known brand licensing leaders.

International Zone

Each year gathers overseas exhibitors from different countries to showcase their creative, innovated products with high quality. 

Product groups

Product groups
Animation licensing and licensed products
  • Electronic toys
  • Wooden and paper toys
  • Doll, plush and soft stuffed toys
  • Construction sets and blocks
  • Inflatable toys
  • Outdoor & sporting goods
  • Cycling toys
  • Hi-tech toys
  • Models and miniatures
  • DIY, creative & craftwork
  • Musical toys
Hobby models
  • Pre-school educational products
  • Pre-school electronic products
  • Pre-school Amusement play-sets
  • Educational toys
  • STEM/STEAM tools
  • Teaching aids
  • Kindergarten facilities and supplies
  • Special Education Needs (SEN) tools
  • Books & publication

Visitor profile

Visitor profile
  • Importer/ Exporter
  • Independent retailer
  • Wholesaler & distributor
  • Chain store and department store
  • Hypermarket/ Supermarket
  • Import/export agent
  • Franchising agent and franchisee
  • e-tailer
  • Licensing agent
  • Educational institution

Take part in Toy & Edu China Now

For exhibitors

All information about your presentation at Toy & Edu China.

More information

For visitors

Tips for arrival, stay or opening hours can be found here.

More information

For journalists

Here you can find your contact as well as press releases and photos for download.

More information